Jimmy Johnson Quest For The Ring Tournament

We live and breathe art, design and salt air in all we do and every service we provide.

The Jimmy Johnson Quest for the Ring is one of the world’s top offshore fishing tournaments and boasts the largest guaranteed purse over any other Billfish Tournament in the world. With that kind of payday, you know that the Jimmy Johnson showcases only the best of the best competing for the ever-coveted Ring of Champions.

Since the tournament’s inception in 2012 the Jimmy Johnson has only had one featured artist – Connected By Water® founding partner, Dennis Friel. At the very beginning Dennis was tasked with simply designing the shirt for the event, but that job has evolved into not just ever evolving new art every year, but Dennis and the Connected By Water team have also transformed the visual identity of the Jimmy Johnson into a world-class brand.

And that’s not all. Every year Dennis has created a custom piece of art for the closing awards ceremonies that traditionally goes to auction at the end of the tournament. Once the Seminole Hard Rock Hotel and Casino in Hollywood, Florida took over as the headline sponsor of the tournament, Dennis quickly pivoted from creating canvas works of art to hand painting a custom guitar every year. In 2020 he painted an epic double neck guitar where the final bid netted $25,000.00.

It’s only fitting that the world’s premier billfish tournament utilizes the talents of the world’s premier marine artist.

Back to list

Related Projects